Although Dodge is a well-known American automaker, the company’s lineup is actually on the smaller side compared to other major automakers. The Durango is one of the three cars that’s in the Dodge lineup. With that being said, the 2023 Dodge Durango comes with 16 trim options, and that might be too many trim options for most car shoppers. 

Here’s a look at the trim options that are available on the 2023 Dodge Durango

Dodge shoppers who want to build their own Durango will notice that there are 16 trims to choose from. The base trim is the SXT, and it starts at about $39,000. After that is the $41,000 SXT Plus trim. Then there’s the $41,500 GT trim, and it’s followed by the $45,500 GT Plus trim. The GT Premium, meanwhile, goes for $49,500. 

Then there’s the R/T trim, which starts at $52,000. Notably, this trim gives the SUV a 5.7-liter V8 that gets 360 hp. The $53,000 Citadel trim starts with a 3.6-liter V6 that gets 295 hp, and that V6 engine is standard on most of the lower trims. After the Citadel, there’s the R/T Hemi Orange, which starts at $54,000. The $55,000 R/T Plus is next, and it’s followed by the $58,000 R/T Premium.

After that is the $71,000 SRT 392, and it gets a 6.4-liter V8 that gets 475 hp. The SRT 392 Plus goes for $77,000, and the SRT 392 Premium goes for $82,000. The SRT Hellcat starts at $92,000, and it comes with a 6.2-liter supercharged V8 engine that gets 710 hp. It’s followed by the $98,000 SRT Hellcat Plus, and finally, there’s the $103,000 SRT Hellcat Premium.

The 2023 Dodge Durango’s 16 different trim options are simply too much

In summary, those 16 trim options can be boiled down to their engine choice, and then the premium features that come with the car. However, that’s still too many choices for most car shoppers. The Durango only comes with four engine options, but the large amount of optional premium trims increases how many options shoppers might want to look at. When it comes to cars, sometimes, less is more.

While some Dodge enthusiasts may want to spend their time looking through all the combinations of options available, most car shoppers aren’t that interested in prolonging the car-buying process.

As a result, these 16 trim options may be a problem as they can overload people with too many choices. After all, it’s already a tough process to compare one car with another. With the Durango, shoppers have to compare one Durango trim with the other 15.

Many car shoppers want to keep the whole car-buying process as simple as possible

That’s why it might be worthwhile to simplify the whole process. Drivers want choices in their decisions, but for most folks, 16 trim options is too much. On the other end of the spectrum, no trim options or just one other trim option is generally too little. As such, somewhere between those two extremes is a happy medium amount of trim options.

One way that Dodge can make this process simpler for car shoppers is to condense the trims into a handful, and then offer extra features as an optional package. Alternatively, Dodge can have a handful of trims and throw a lot of features onto all of them. This would help simplify the decision-making process as it’d be easier to compare between the trims.