It is hardly a surprise that Toyota is the most valuable automaker in the world. Thanks to its dedication to producing reliable and versatile vehicles with the most up-to-date technology, Toyota is widely understood to be a dependable company for quality automobiles. The 2020 Toyota 4Runner Venture Edition is no exception. According to MotorTrend, the Venture Edition’s debut at the State Fair of Texas was greatly anticipated, and reviewers were not disappointed.

Upgrades and Features

The Venture Edition sports a 4.0-liter V-6 engine with 270 horsepower. The transmission is a 5-speed automatic with part-time all-wheel drive. For your off-road adventures, the Venture Edition features Crawl control to help with stops and starts over those rugged stretches. The Venture Edition shares its robust exterior appearance with previous 4Runners, along with the addition of black accents and 17″ TRD wheels. The most exciting new feature of the Venture Edition is the 52″ x 48″ Yakima MegaWarrior steel roof rack. With the option for a rear sliding cargo deck, it guarantees easy transport and access to all your outdoor equipment.

The Venture Edition shares a number of improvements with the latest line of 2020 Toyota 4Runners, including excellent safety feature updates, an 8-inch touchscreen that is compatible with a wide range of wireless applications, and high-speed adaptable cruise control. Per Kelley Blue Book, the Venture Edition currently starts at $44,285, which is an excellent investment, considering the 4Runner’s reputation as one of the most reliable cars. In fact, it is not unusual for 4Runner owners to keep their vehicles for upwards of 10 years.

Dependability and Innovation

The Toyota 4Runner Venture Edition is only the latest in a series of exciting 2020 releases for one of the world’s foremost automakers, including some notable updates to the 2020 RAV4 and Tacoma models. It is clear that Toyota isn’t afraid to improve upon their tried-and-true models, and their sales reflect the positive effects of this open-minded approach. With its highest-ever August sales in 2019, Toyota is definitely doing something right. Customers know they can depend on the safety, durability, and high-quality technology of any Toyota vehicle. 

Investment and Collaboration

With its drive for cutting-edge technology, Toyota continues to push innovation through partnerships with a number of other players in the auto industry. In a recent development, Toyota increased its stake in Subaru, which will give them the opportunity to blend the safety features of Subaru models with top-of-the-line Toyota technology. By all reports, the partnership can only help Toyota, with a projected profit increase of 50 billion yen annually. What’s more, the companies intend to work jointly toward more sustainable electrical vehicles, which will be sure to keep Toyota ahead of the game in an ever more eco-friendly market. In a similar move, Toyota invested an additional 5% in Mazda in June of 2019, and the two announced plans to open joint manufacturing facilities to the tune of $1.6 billion. 

American consumers will reap a twofold benefit from Toyota’s willingness to partner with other automakers. Toyota recently announced that they and Subaru will invest another $13 billion in the US over the next 5 years, including $316 million for its current San Antonio, Texas facility, and an additional $400 million for a new plant near Cibolo, Texas.

The investments promise to bring hundreds of jobs to these areas, and local production will continue to make Toyota vehicles more affordable for American consumers. With their increased ability to pool resources for research and development, these collaborative efforts look like a win-win for Toyota and it’s partners. What’s more, the additional investment in U.S. facilities can only mean good things for American workers and consumers alike.