Travis Scott’s unique taste has sparked several brand collaborations. The Hip Hop artist has worked with companies like Nike and even Mcdonald’s, sharing his style with the world in different ways. The rapper and producer has scored major cool points with Gen Z, but not everyone is a fan of the artist’s creative choices. Is his custom Lamborghini Urus SUV awesome, or is the luxury SUV an eyesore?

The Travis Scott Cactus Jack Lamborghini Urus is a West Coast Customs collab

Travis Scott is no stranger to collaborating with big brands. His collaborations with Nike have created a huge resale market. The artist has worked on several Cactus Jack Nike and Jordan brand sneakers. Cactus Jack is the name of the popular artist’s record label and publishing division.

The Hip Hop star had some very specific demands for his custom Lamborghini Urus. Travis requested a Mansory full carbon kit for the Urus. West Coast Customs CEO Ryan Friedlinghaus claims that the Urus’ Mansory kit is the first of its kind in California.

The Urus is Scott’s signature shade of Cactus Jack brown and features a black racing stripe running vertically through its body. It took some serious work to get the Urus kitted and painted.

Travis Scott’s custom Cactus Jack Lamborghini Urus is a major flex. The 2022 Lamborghini Urus base model costs $225,500. It’s available in Base, Pearl Capsule, and Graphite Capsule trims. The Pearl Capsule model starts at $246,700. The Graphite Capsule model costs $249,400. The video didn’t disclose how much Scott’s custom Urus SUV is worth, but it has to cost over a quarter million dollars. The Urus’ custom color wouldn’t be everyone’s first choice, but it’s hard to hate on the SUV itself and the Mansory kit. We’ll let you decide whether this Urus is cash or trash, but keep the SUV’s value in mind before making a decision.

The Lamborghini Urus has become a celebrity status symbol

Some vehicles become cultural symbols of status and wealth. These status symbols include the Mercedes-Benz G-Wagon, Rolls Royce Phantom, and the Chevy Corvette. Success and fine automobiles go hand in hand for many Americans. The Lamborghini Urus has become the most recent universally recognized status symbol. It has sold historically well for the automaker.

The Urus was first introduced back in 2017 as a 2018 model year. In under five years, the Lamborghini Urus has become a hit among celebrities like Kim Kardashian and Cristiano Ronaldo because of how unique it is. Edmunds claims that the Urus grants drivers the ability “to share the supercar experience with up to four passengers.”

The Urus is a trendsetter

It’s clear that the Lamborghini Urus inspired competitors like Ferrari to create an SUV. Ferrari has teased its Purosangue SUV. Even Lotus is producing an SUV model, the Lots Eletre electric SUV.

The Urus broke down the doors for modern super SUVs. The age of the supercar may be over. Lamborghini’s Urus model has been selling incredibly well because it’s so practical and so different from most luxury vehicles. Its closest rival is the Aston Martin DBX 707.

Read more about a new Urus rival, the upcoming Ferrari Purosangue, in the next article below.