Toyota trucks and SUVs enjoy a reputation for being hardy and reliable. There are several options. From the luxurious Land Cruiser climber to the tough Tacoma trail truck, there is a long-lasting and capable Toyota pickup truck or SUV for pretty much anyone.

But what makes them so great? Sure, we’ve seen videos of people trying to destroy Toyota trucks and then watching the beaten Toyota Tundra or Toyota Tacoma pickup trucks start right up. We’ve even heard the story of the Toyota Tacoma pickup truck that got picked up in a tornado and dropped. According to Hot Cars, this truck’s engine still ran after its tornado tangle.

Toyota deliberately manufactures everything

Hot Cars also mentions another thing that makes Toyota trucks and SUVs so reliable. Apparently, the company is slow to put new features into production. Instead of loading up with new gadgets that haven’t been testing up to Toyota’s standards, the brand just keeps putting dated models out there.

Generations run long with Toyota trucks and SUVs. That’s actually part of the reason they have such resale value as used trucks. In addition, just because critics call these vehicles dated or clunky doesn’t mean people don’t buy them. There are owners that go back for another Toyota SUV or pickup truck every time they go to buy a new vehicle. In fact, because of the longevity and sheer sturdiness of these vehicles, consumers have formed an extremely loyal following. Models like the Toyota 4Runner SUV, Toyota Tundra, or Toyota Tacoma pickup truck are favorites of die-hard fans.

What makes them so great?

According to Hot Cars, 80% of 20-year-old Toyotas are still on the road today. It’s no wonder they have earned such a reputation for reliability But what really makes them so great? One word: simplicity.

Keeping the design and engineering simple allows Toyota as a brand to focus on the details. This allows for special features like the TRD off-road and TRD Pro trim levels. These are enhanced off-road tuning packages that make the Toyota trucks and SUVs not only look more formidable but vastly increases their capability off-road.

In addition, keeping things simple and running changes out slow means that there are plenty of parts out there. Should you ever need your Toyota truck or SUV serviced, the mechanic can easily source Toyota Tacoma pickup truck parts because they haven’t changed a lot over the years. Plus, if someone can service a Toyota 4Runner SUV, they can likely service a Land Cruiser too.

Toyota trucks and SUVs have a certain appeal

While no brand or model is for everyone, there is no denying that the lineup has a certain appeal. They are rugged and look capable. Plus, they are understated which adds an element of elegance to the overall package.

You’ll never see a Toyota truck or SUV look like it’s trying too hard––unless of course, you aren’t a fan of the snorkel. Or if an owner has done some crazy aftermarket upgrades it can get a little extra. But the ability to easily customize your Land Cruiser or Toyota Tundra is also part of what makes them so great. While again, they aren’t for everyone, it’s still not difficult to understand why Toyota trucks and SUVs are so loved.