Maybe it surprises you to learn that it’s mostly men who buy pickup trucks, or maybe it doesn’t. Either way, that just might be changing thanks to the 2022 Ford Maverick. This compact pickup truck appeals to a new, more diverse market than ever before, and just might be paving the way for more people who’d never before considered buying a truck to start doing just that – and maybe even becoming lifelong truck fans.

More women are buying the 2022 Ford Maverick than any other pickup truck

According to CNBC, Ford says that women and young people are buying the 2022 Ford Maverick more than they’ve historically bought pickup trucks. In fact, 25% of Ford Maverick buyers are women. Typically 84% of large pickup truck buyers are male, and while the 2022 Ford Maverick is a small truck, it just might be the truck that captures the hearts of new buyers.

In addition, more than 25% of people buying the Ford Maverick are between the ages of 18 and 35, which is more than double than the typical demographics. Part of this may be because of the 2022 Maverick price, as well as its smaller size.

What is the 2022 Ford Maverick price?

The 2022 Ford Maverick starts at at $21,490 (this includes a destination fee of $1,495). With the 2022 Maverick XL, you’ll get the standard hybrid Maverick powertrain and FWD. You can opt for AWD, but you’ll have to get the 2.0-liter four-cylinder engine. The 2022 Maverick XL gets 40 mpg in the city and 33 on the highway. It has a range of over 500 miles. The 2022 Maverick is very affordable, making it appealing to a younger buyer and first-time pickup truck shoper.

The Ford Maverick XL comes with Apple CarPlay and Android Auto, as well as an 8-inch touchscreen. You can also pay for a Wi-Fi hot spot. The 2022 Maverick XL also comes with important safety features like forward collision warning with automatic braking. That’s a whole lot of good stuff for a relatively cheap price for a new vehicle.

How big is the 2022 Maverick?

The 2022 Ford Maverick is certainly smaller than the average pickup truck, and that might be part of what’s making it a hit with a newer demographic. For those who have always admired pickup trucks but didn’t want to drive something too big, the Ford Maverick is a great choice. It measures 200 inches and has a 4.5-foot bed with a unibody build. The 2022 Maverick also comes standard with 2WD, though you can upgrade for 4WD. 

The Ford Maverick shares a platform with the Ford Escape and the Bronco Sport. This makes it handle somewhat like a car, and can make the pickup truck feel less intimidating than the typical truck. The interior of the 2022 Ford Maverick feels like a car too. It’s roomy, like an SUV, and it has high-end touches and package upgrades that will make you feel like you’re in a luxury truck (or almost, anyway). 

The 2022 Ford Maverick may be just what the pickup truck market is looking for to expand its audience. With its small size and affordable price, the Ford Maverick is a great truck for a lot of people who don’t fit the typical market.