The World’s Best-Selling Tractor Brand Isn’t John Deere
Here in the states, when someone says “tractor” it’s unsurprising if our subconscious brand recognition conjures up images of a green John Deere machine, plowing the fields of our imagination. But it turns out, the John Deere tractor brand only tops sales charts in North America. The world’s best-selling tractor brand isn’t green––it’s a bright red Mahindra.
What’s America’s best-selling tractor brand?
The best-selling tractor brand in the U.S. is John Deere. The iconic green and yellow agriculture and landscaping equipment are sold across the country and throughout the world. Farmers in the field, suburb-dwelling folks mowing to appease a nosey HOA (or their pride), professional landscape designers––you name it––all have their reasons for buying John Deere equipment. Regardless of the reason, many Americans buy John Deere tractors and various equipment.
In fact, the tractor company saw a 34% increase in sales for the second quarter this year. Moreover, John Deere reports a change in the annual forecast that means the “full-year earnings forecast raised to range of $5.3 to $5.7 billion.” This American tractor manufacturer is currently enjoying incredible success. It’s not surprising in the least that Deere & Company is the most popular tractor brand in America.
It may not be the world’s best-selling tractor, but it’s a strong enterprise. That said, this is shaping up to be a very lucrative year for Deere & Company, the producer of John Deere tractors. The tractor brand competition is heating up in 2021.
Mahindra tops the charts as the world’s best-selling tractor brand
The world’s best-selling tractor brand is India’s Mahindra. The Mahindra tractor brand has been around since the 1960s. According to Mahindra, one of the greatest reasons behind its high global standing is that it also produces the most tractors by volume.
Tractor Junction also reports that the Mahindra tractor brand is the best-selling brand. When it comes to selling tractors, no one beats Mahindra.
“Mahindra’s powerful and durable tractors and implements help to increase productivity in farms across the world.”
Tractor Junction
On top of being the best-selling tractor brand in the world, the Mahindra company has a reputation for listening to its customers and delivering what they want and need, according to Tractor Junction. The tractor company from India is expected to produce a wide range of good feature tractors––depending on what farmers ask for.
The brand is also known for durability. Both the tractors themselves as well as various implements don’t only work toward increasing productivity in the agricultural industry. The company also builds products to last.
Mahindra & Mahindra’s Farm Equipment Sector produces powerful and durable tractors and implements that help to increase productivity in farms across the world. In addition, Mahindra won the Deming Prize, which ultimately lead to its winning the Japan Quality Medal. This medal is given based on a business’ Total Quality Management. The Japan Quality Medal recognizes the high quality, control, and successful management of Mahindra & Mahindra’s Farm Equipment Sector.
Mahindra in the U.S.
Mahindra made it over to the U.S. in the late 1980s. The story goes that a man named Rip Evans took a trailer loaded with Mahindra tractors on a tour across America. The products impressed farmers, agricultural workers, and many other people. Soon after the promotional effort wrapped up, Mahindra & Mahindra’s Farming Equipment Sector opened its first U.S. location in Houston, TX.
Today, the company remains one of the top three tractor brands in America. In fact, the tractor company has over 500 Mahindra dealer locations in the U.S. As the world’s top-selling tractor brand, it’s no surprise that there are Mahindra tractor assembly and distribution locations across the continent of North America. Locations include Texas, California, Pennsylvania, Tennessee, Canada, and Mexico.
John Deere tractors are great. That’s why it’s the top selling tractor brand in the U.S. But when it comes to worldwide sales, Mahindra is the global leader for tractor brands.
