If you’re thinking of buying a new Ferrari, don’t just buy one off the showroom floor. Like many companies these days, Ferrari is leveraging online customization technology to allow consumers to build exactly what Ferrari they want to buy. And while the base model of the brand new Ferrari SF90 Stradale is expected to blow other similar sportscars out of the water, if you’ve got the money to afford one, take a moment to configure one just right for your tastes.

A look at the 2020 Ferrari SF90

In many ways, the 2020 Ferrari SF90 pushes the company forward. Not only is it a spectacular supercar, but it’s also Ferrari’s first plug-in hybrid electric vehicle (PHEV). It’s also the first AWD mid-engine sports car and the first Ferrari to feature an eight-speed dual-clutch automatic transmission. According to Motortrend, it also has the distinction of being the most powerful Ferrari the manufacturer has ever made.

How powerful is “most powerful?” Well, the SF90 produces a whopping 950 hp from a 4.0-liter V-8 engine. That engine is paired with three electric motors, two on the front axle and the last between the engine and the transmission. Those electric components allow drivers to hit about 15 miles at a speed of up to 83 mph without gas. But Ferrari owners are usually looking for speed, among other things. According to Car and Driver, the SF90 delivers, with a 0-60 acceleration time of just 2.5 seconds and speeds over 200 mph.

The SF90 also follows the trend of giant-sized touchscreens in EVs with its own 16-inch display cluster. Other technology features include a five-speaker sound system, a voice-activated navigation system, and smart card/key functionality, among other amenities.

The SF90 is a coupe, but Ferrari also built the SF90 Spider for those who’d prefer a convertible. For all this, you will be paying a substantial amount. The SF90 Stradale starts at a whopping $507,000 for the base model. And with that kind of price tag, you shouldn’t have any complaints about your purchase.

Customizing the SF90

The company has built an online tool that allows prospective buyers to customize the SF90 to ensure Ferrari purchasers have exactly the vehicle they want. Of course, you’re not going to be able to specify things outside the segment or brand’s scope, like boat-hauling equipment. But you can make sure that the SF90 looks the way you like, has the tech you want, and has the powertrain touches you’d like. 

Prospective buyers can check out the SF90’S Stradale Car Configurator or the Spider Configurator. By default, it starts in 2D mode, but by clicking on the icons for either “360° Exterior View” or “360° Interior View”, you can see your Stradale in 3D mode as well. Go beyond the traditional Ferrari red and consider colors like Nero Daytona (blue) or Grigio Alloy (gray). The Stradale has many different color options that help you make your half a million-dollar car look sharp.

Or soup up the rims or wheels with various color and material options. When you click on a feature at the top, specific choices will appear on the left, along with the option to select the “3D Experience” to see a full view of the feature you pick.

MotorTrend’s SF90 configurations

The reviewers at MotorTrend magazine had a field day with the configurator. Eleven reviewers played around with everything from the external paint to the interior trim to the brake calipers and wheels. Several avoided Ferrari’s conventional red paints and even the yellow or black options that Ferraris are often sold in. White, blue, gray, and green made for some of the more interesting choices and made the Stradale no less striking.

One of the more interesting choices came from Scott Evans, who tricked out an SF90 with Blu Pozzi (blue) exterior paint along with carbon-fiber wheels and red calipers for a bit of brightness. The interior was adorned with Cuoio (a brownish-orange that looks and feels natural) and overlaid with black Alcantara fabric for carpeting. Racing seats with Daytona stitching rounded out this custom job which would make for a striking SF90.

With the kinds of customizations MotorTrend reviewers made, the SF90 price tag could easily be six figures higher than its MSRP. And while most consumers will never see an SF90, much less have the cash to purchase one, the online customization tool Ferrari offers can provide a fun diversion for anybody who’s ever dreamed of owning a top-of-the-line sportscar.