Nissan vehicles make up some of the best new cars on the market. This includes the new Nissan Rogue, which has become one of the top SUVs in recent years. Despite this, the automaker has struggled with sales, and its market share has severely decreased. Naturally, quite a few Nissan dealerships have closed their doors because of low profits and mounting inventory. 

Nissan dealerships are struggling to move enough vehicles

Nissan may have one of the top SUVs in the new Nissan Rogue, but the automaker and its dealerships are struggling to move vehicles. According to The Drive, eight dealerships have closed so far in 2024. Additionally, the outlet reports that 38 percent of Nissan dealers are in the red. 

According to the report, Nissan dealerships have a net profit that’s 70 percent lower than it was in 2023. This marks a 15-year low for the automaker. In part, this is a result of the discounts Nissan allowed to move vehicles from dealer lots this year. While it has helped sales remain somewhat steady, it means dealerships are less profitable. 

Nissan vehicles are selling pretty much on par with what they were in 2023. However, this isn’t enough to keep up with competing brands such as Honda and Toyota. So far this year, 489,460 people have driven home with cars from Nissan dealerships. For comparison, over 1 million people bought a Toyota this year, and more than 700,000 buyers purchased a Honda. 

Of course, there is no apparent reason people are only interested in Nissan vehicles when steep discounts exist. However, this may partly be because many of its cars haven’t been updated as recently as its rivals’ models. Additionally, some buyers are less willing to trust Nissan cars due to previous reliability issues. Still, the automaker has improved in recent years and has significant changes planned for the coming years that should attract buyers.