Nissan makes some of the best new cars on the market. Its diverse lineup includes SUVs and sedans, many of which pass the reliability test. However, Nissan vehicles continue to struggle against the competition as profits and sales are both low. In fact, the automaker recently reported even more losses and has slashed its financial outlook. Still, Nissan believes its future EVs and hybrids will save it as older vehicles continue to reside on dealership lots. 

Nissan vehicles are great but buyers want the best new cars from other automakers

Nissan has been making some of the best new cars for decades now. Yes, the automaker has struggled with reliability at some points, but it has several nameplates that people respect. However, like many automakers, Nissan vehicles haven’t moved from dealer lots as quickly as the company and its investors would like. Some reports even say that Nissan still has a massive backlog of 2023 cars. 

Now, according to Jalopnik, things are getting worse for Nissan and its vehicles. The outlet reports that sales fell another 5.5 percent in August, its fifth straight month of decline. While Nissan is struggling in several parts of the world, the U.S. and China mostly drove the comparatively low sales. As previously reported, this is especially bad news for Nissan dealerships, which are down about 70 percent from last year. 

The bad news doesn’t end there. Nissan’s operating profit fell by about 99% last quarter. This has led to both a lower financial outlook and a reduced sales target for the year. The automaker hopes to sell about 3.65 units before the financial year ends. 

So, what exactly is the solution for Nissan vehicles moving forward? Reports say the automaker plans to release seven new EVs and hybrids by 2028. Of course, it’s unclear if buyers are even interested in new Nissan hybrids or EVs. However, automakers like Kia have seen success with EVs. So, they could bring Nissan back from the brink of death.