Stellantis Continues Its Struggle Against Low Sales
This hasn’t been the best year for Stellantis, which includes brands like Dodge, Fiat, and Jeep. There are rumors of more layoffs, and Stellantis continues to see its sales decline for 2024. Sadly, some of its most famous brands have it the worst despite continued innovation.
Things aren’t looking good for Stellantis sales
According to Yahoo Finance, Stellantis sales for the second quarter of 2024 came out to be 344,993. This is down by 21 percent from the second quarter of 2023, when sales totaled 434,648. Despite being down, the news isn’t all bad, as it’s up from the first quarter of this year.
Regarding brand sales, Ram had it the worst for Q2 of 2024. It was down by a whopping 26 percent. Jeep and Chrysler were each down by 19 percent, while Dodge erased 17 percent of its popularity from 2023. This comes as both Alfa Romeo and Fiat were up.
Stellantis can also be happy that sales of some of its more expensive vehicles saw increases. The Jeep Wagoneer was 107 percent more popular than it was in Q2 of 2023, and the larger version, the Grand Wagoneer, was up by 24 percent. However, both vehicles boast small sales numbers compared to rivals.
Sadly, Stellantis also reported sales declines for Q1 of 2024. It was down by about 10 percent from what it reported for Q1 of 2023. This isn’t a new trend for Stellantis, as it lost 1.3 percent of its U.S. market share last year alone. It has now dropped to being the fifth largest company for U.S. vehicle sales.
Many are wondering what it’ll take for Stellantis sales to take a positive turn. Recently, Dodge announced the Charger EV, but most believe it will be a failure on the market. This lack of faith is mainly because Dodge buyers don’t want EVs. Of course, there are complaints about the price increase for Jeep models.