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An image of a Lamborghini Urus SUV rolling down the road.

The Lamborghini Urus Might Actually Be Too Popular

During the 1950s, when founder Ferruccio Lamborghini was crafting his first production models, he wanted to set his vehicles apart by designing them for peak performance on streets and roads, rather than the track. This bet against track-oriented brands, such as Ferrari, paid off in a major way, and Lamborghini cars continue to be collector’s …